Our Story
Founded in 2020, SW Records is dedicated to discovering and nurturing innovative artists who push the boundaries of music. We believe in the power of authentic artistic expression and building meaningful connections between artists and fans.
Our Mission
At SW Records, we're on a mission to redefine the music industry by championing artistic integrity and innovation. We believe that the most powerful music comes from authentic creative expression, and we're committed to providing artists with the support and resources they need to realize their vision.
Unlike traditional labels, we embrace the evolving landscape of music distribution and fan engagement. We leverage cutting-edge technology and digital platforms to connect artists directly with their audiences, while maintaining the highest standards of artistic quality.
Our approach combines the best aspects of independent artist development with the reach and resources of a major label. We're building a community where creativity thrives, artists are valued, and fans discover music that resonates deeply.
Artist-First Approach
We prioritize creative freedom and fair partnerships, ensuring our artists maintain ownership of their work while receiving the support they need to succeed.
Our Journey
SW Records Founded
Sarah Bennett establishes SW Records with a mission to discover and promote innovative artists across all genres.
First Gold Record
Luna Echo's debut album 'Cosmic Drift' achieves gold status, marking a major milestone for the label.
Global Expansion
SW Records opens offices in London and Tokyo, expanding its reach to international markets.
Launch of SB Studios
The label opens its state-of-the-art recording studio, providing artists with cutting-edge production facilities.
Industry Recognition
SW Records wins 'Independent Label of the Year' at the Global Music Awards.
Digital Innovation
Launch of the SW Records app and exclusive digital experiences for fans.
Meet Our Team
Sarah Bennett
Founder & CEO
Sarah founded SW Records in 2020 with a vision to create a platform for innovative artists across all genres. With over 15 years in the music industry, she brings expertise in artist development and music production.
Marcus Chen
Head of A&R
Marcus has an ear for discovering unique talent and has been instrumental in signing our roster of groundbreaking artists. His background in music production helps him identify and nurture emerging talent.
Priya Sharma
Creative Director
Priya oversees all visual aspects of SW Records, from album artwork to marketing campaigns. Her innovative approach to visual storytelling has defined the label's distinctive aesthetic.
James Wilson
Head of Marketing
James leads our marketing strategies with a focus on digital innovation. His campaigns have helped our artists reach new audiences and build dedicated fan communities worldwide.
Contact Us
Get In Touch
Whether you have questions about licensing, want to book a studio session, or are interested in custom beats, we're here to help.
Send a Message
Join the SWS Music Family
Whether you're an artist looking for beats that values your creative vision, or a music lover searching for your next favorite sound, we invite you to be part of our journey.